All Episodes
Displaying episodes 1 - 23 of 23 in total
How to Start & Succeed as an Ethical & Sustainable Fashion Brand - Etiko
In this episode, I interviewed Nick Savaidis, the founder of Etiko.Etiko were recently awarded 'Australia's most ethical fashion brand' at the National Online Retailer...
Abandoned Cart Emails: Working out the Best Delay
In this episode, you can learn the secret to recovering lost sales with abandoned cart follow-up emails using Klaviyo. Discover the ideal timing for sending those foll...
How to Import Historical Data Into Klaviyo for Maximum Analysis
Just because your ecommerce system doesn't have a native integration with Klaviyo (such as Maropost Commerce Cloud), it doesn't mean you have to forgo having access to...
Grow Your Business Step 3 - Increase Average Order Values
Step 3 (see below for all videos in the series) for growing any business is to increase average order value. This is calculated as Total Revenue / No. of orders.In thi...
Grow Your Business Step 2 - Increase Buying Frequency
Step 2 (see below for all videos in the series) for growing any business is to increase how often customers buy from you over any time period (frequency).In this episo...
Grow Your Business Step 1 - How to Get More Customers
Step one for growing any business is to increase how many customers you are acquiring. The formula is Leads x Conversion Rate = Customers.In this episode, I cover som...
How to Optimally Setup Abandoned Cart / Checkout Email Automations in Klaviyo
Anyone who runs an e-commerce store knows that they should be sending abandoned cart emails to people who don't complete their purchase, right?But, are you capturing a...
Stop Throwing Away Your Best Ads
Have you ever spent days creating the perfect Facebook or Instagram video ad and then thrown it away due to a poor return on ad spend? I have!In this episode, I show ...
How to Make Your Ads Better With Info Labels
Info labels are currently being rolled out as part of Meta's new Advantage+ Creative+ options. In this episode, I cover what Info Labels are, how they work, and how y...
How to Get Better Email Open Rates & Reduce Fees
If you don't regularly clean your email list, you'll end up paying more in fees to your EMS provider than you have to, and your deliverability and open rates will suff...
Avoid These Catalog Sales Campaign Mistakes!
Catalog Sales campaigns are a great way to advertise on Facebook or Instagram as they allow you to create effective, dynamic ads that require little to no maintenance ...
5 Critical Above-the-Fold Landing Page Elements
Creating great ads will help you increase sales, but so many business owners ignore conversion rates. It's arguably the single biggest lever you can pull to make your...
#12 How to Create a Set-and-Forget Facebook Ad Campaign to Sell New Products
If you have an ecommerce store that is regularly introducing new products, wouldn't it be handy if you could advertise just those for a period of time?In this episode,...
How to Setup Simple and Effective Facebook Ad Targeting
When it comes to audience targeting for Facebook ads, there are so many complicated strategies being taught. But do they really work better?In this episode, I cover t...
How to Build a Reach Ad Campaign From Scratch
Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement to, or an a...
Which is Best - Conversions or Reach Objective?
Should you run Facebook ad campaigns using the Conversions objective, or go with the ever-more-popular Reach objective?In this episode, I break down the outcome from a...
How to Improve Average Order Value and Conversion Rates - 2 Ways
Advertising is an aspect of your business that you need to get right, but it's not the only one, and there are many other strategies that you're going to need to deplo...
How Our Client Onboarding Process Works
If you are considering starting with a new agency, or are an agency owner taking on clients, it's important that the onboarding process encompasses everything needed t...
How to Setup Likes Campaigns with the New ODAX Interface
Welcome to the Ecom Business Hacks podcast. Since the introduction of Facebook's new ODAX (Outcome-Driven Ad Experiences) Ads Manager interface, there have been some c...
Is This the End of Facebook Ads? (Detailed Targeting Options Gone)
Welcome to the Ecom Business Hacks podcast. Facebook warned us back in November 2021 that many of their detailed targeting options would be removed from the Facebook a...
How to Set up Custom Columns in Facebook Ads Manager
Welcome to the Ecom Business Hacks podcast. In this episode, I explain how to setup a customised column view in Facebook ads manager so that you have all the informati...
How to Create a Facebook Catalog Sales Ad Campaign
Welcome to the Ecom Business Hacks podcast. In this episode, especially for Ecommerce store owners, I explain how to generate sales of products in your store catalog u...
How to Setup a Facebook Ad Campaign in 10 Minutes
Welcome to the Facebook Ad Hacks podcast. In this episode, especially for Ecommerce store owners, I cover everything you need to know to setup a new Facebook ad campai...
