Which is Best - Conversions or Reach Objective?

Should you run Facebook ad campaigns using the Conversions objective, or go with the ever-more-popular Reach objective?

In this episode, I break down the outcome from a recent client test that we ran using each different campaign type. The results may surprise you.  Enjoy!
 
Watch the original YouTube video version here.
Which is Best - Conversions or Reach Objective?
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