How to Build a Reach Ad Campaign From Scratch
Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement to, or an alternative to, campaigns with the Conversions objective.
In this episode, I cover how to create a Facebook ad campaign with the Reach objective with examples that show how it's done in the classic ads manager interface, and the new ODAX interface.
Watch the original YouTube version of this episode here.
