Ecom Business Hacks w/ Rod

Hi everyone, welcome to
the Ad Hacks podcast.

I'm your host Rod Bland, and
in this podcast, I talk about

how to get better results from
your Instagram and Facebook

marketing and the many lessons
that I've learned from being

in the e-commerce business
for the last 20 years.

If you are frustrated with
the results that you're

getting from your advertising,
because you believe that is

the road to success, then I've
got some bad news for you.

It's not.

Advertising is really just
one aspect of your business

that you need to get but it's
not the only one, and there

are many other strategies
that you're going to need to

deploy and use in conjunction
with your advertising

to help you achieve
success in your business.

So today I just want to
cover two strategies,

which are some of the most
effective that I've ever

seen and I've used with
clients over and over again.

They always work well, but
they're ones that are quite

simple and often ignored.

So let's get into it.

Hi there, I'm Rod.

I'm the owner of
Rod Bland agency.

We primarily help people
build, create and optimize

Facebook and Instagram
advertising campaigns.

We also help people optimize
their entire business, so

those campaigns work well.

I founded my own e-commerce
business about 16 years

ago, built that to about
$4.6 million in turnover.

Sold that to my competitor
a couple of years ago.

And now I take all that
experience and help other

people with building
their own businesses.

So in today's video, I want
to give you quick methods

or strategies that can help
you grow your business, get

better results from your
advertising, and in fact, get

better results from whatever
source of traffic that you

currently use . Now my first
tip is one that is relatively

easy to implement, but I
still see so many businesses

not using this at all, and
I really don't know why.

So for example, Moiz Ali
founded the natural deodorant

brand Native in 2015.

He then sold that business
to Proctor and Gamble in

2017 for $100,000,000.

He's been interviewed a lot of
times, but one of the things

that he talks about he did
early on, which he stuck to

was to provide an incentive
to new customers to purchase.

So he offered a small discount
in return for someone's email

address, and that led to a
lot more people purchasing,

and it's something that he
did right from when he first

started all the way through.

Now why is this such
an effective strategy?

Number one, people
love a good deal.

So if you've got a new
customer and you offer them

a discount off your usual
prices in exchange for their

email address most people are
pretty happy to provide that.

You can also remarket to
them with abandoned cart

emails if they don't complete
their purchase, once you've

actually captured their
email address and that

program has dropped a cookie
on that person's computer.

So let you jump on the
computer and I'll just show

you a couple of examples
of how this is done.

So, here's Pony Rider where
if you go to exit their page

after a short while, the
little popup appears where you

can be part of their journey.

They don't offer any explicit
discount there, but that's

one way to capture people's
email addresses, and also

offer them something so that
they can improve conversions.

Here's another example
of a more specific offer.

So this is from Mask.

They offer 10% off their
first order when you

go to exit the page.

The second tip is to call
out your free shipping offer.

Now, a lot of e-commerce
businesses will have a free

shipping offer, say if you
order over $100, order

over $150 that you'll get
free standard shipping, and

you might have that on your
website, but you really

need to make sure that it's
absolutely clear how much

people will need to purchase
in order to get free shipping.

It's one of those things
that's definitely worth

investing time in, it's not
difficult to program into your

website, and I think you're
crazy if you don't implement

it as soon as you can.

The first example I want to
show you is from pacamask.com.

If you go to their website,
add something to the

shopping cart, it's really
easy to see how it works.

So they've got a couple
of things going on their

cart page, but I want to
specifically talk about

the free shipping call out.

So essentially their free
shipping offer exists

at 30 pounds or more.

Up until that point, they have
this very clear call out which

is in a contrasting color.

So it's very obvious
to whoever's doing the

shopping that if they spend
some additional money,

they'll get free shipping.

In addition to that, they've
got a little link to continue

shopping, so it's easy
for people to continue.

So now, if I change the
quantity here up to 30,

you'll see what happens.

There you go, so that's
now changed to free

shipping and then you can
continue to check out.

So that's really easy to
implement in both Shopify in

Maropost or Neto e-commerce,
in Magento, all the major

shopping cart systems.

Here's how one of our
clients who runs Maropost

e-commerce has implemented
that particular strategy.

We haven't tried to
reinvent the wheel.

Their free shipping
offer exists at $150.

So if I change up the quantity
here to 12 and update you can

see it now updates to show
that you've got free shipping

and I can check out now..

Just to recap on
those two strategies.

First one is to provide people
with some sort of incentive to

make their first purchase with
you, and number two is to call

out your free shipping offer.

So that's all for
today's video.

I'm trying to keep these
short and sweet and useful.

Thank you so much for
watching or listening.

If you found this episode
useful, here's two ways

I can help you grow
your business for free.

Firstly, subscribe to my
YouTube channel at rodsyt.com

or just subscribe to this
podcast, which I'll be doing

in video format from now on.

And secondly, you can join my
free group at rodsgroup.com.

And finally leave me a
five star review so that

I can reach some amazing
people that I can bring

on as guests on the show.

I'll catch you in
the next episode.